Agfa Graphics' Fortuna software helps combat counterfeiters and return control to the brand-owner, meaning that you can now offer brand managers a new level of product security.
Counterfeit goods are big business in the retail underworld. Many industries, including pharmaceutical, clothing and accessories, suffer incredible losses every year as a result of thievery. Counterfeiters have become adept at quickly mass-producing imitation perfumes, and creating fake designer handbags that look like luxury items, and they can even manufacture false medications, package them and sell them online all over the world.
Annually, the counterfeiting industry contributes to millions in untold losses to honest businesses' bottom lines. Agfa Graphics is using its software expertise and graphic arts know-how to help combat counterfeiters and return control to brand-owners worldwide.
Fortuna security-printing software is used around the world not only to prevent the theft of ID cards, cheques, legal documents, tax labelling and more, but it is also being used to protect packaged goods and luxury brands, thanks to its sophisticated package-printing algorithms.
Designed for the high, mid and low-end security-package-printing industry, Agfa Graphics' Fortuna software implements security in design, allowing total control over security levels. The combination of aesthetics and security is therefore completely in the hands of the package printer's designer.
The result is that Fortuna makes life as difficult as possible for the counterfeiter. Complex patterns are used so that reproducing and printing the design is impossible. Using its digital and conventional print experience, Agfa Graphics has discovered new ways to integrate patterns into printed products, such as anti-theft designs featuring verification possibilities created in such a way that digital devices cannot reproduce them.
In total, Fortuna features 26 design tools, including advanced design-security features and external verification tools, to help make packaging impossible to duplicate.
eFortuna is easy for a designer to use, replacing traditional, labour-intensive, mechanical pattern-generation devices. With Fortuna, security design is brought in-house, close to the package creation, resulting in increased control and reduced design costs
Agfa Graphics offers integrated prepress solutions to the commercial printing industry, the newspaper printing and publishing industry and the sign and display, decoration and industrial inkjet printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and process management, cloud software and image processing.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-to-plate, digital proofing and security solutions for commercial and packaging printers.
For newspaper markets Agfa Graphics is leading supplier of automation for printed and mobile publishing workflows.
Agfa Graphics has also developed a prominent position in the new segments of industrial inkjet. It offers a wide range of inkjet presses and a complete assortment of high-quality inks.