One of Europe's leading closure manufacturers, Herti is focused on the demands of consumers and offers solutions tailored to the needs of its customers.
Founded in Bulgaria in 1993 as a start-up specialising in metal packaging, and producing only two kinds of aluminum caps, Herti is now a public company, operating in the UK, France, Germany, Romania and Bulgaria, offering more than 40 different sizes of aluminum closure, which covers 90% of the sizes available on the market. Closures with the 'HL' sign are delivered in precise and consistent quality to more than 50 different countries worldwide.
Being familiar with the necessities in different branches of the food-processing industry is the result of intensive work with its clients, which are leading world producers of different types of wines and spirits, mineral water, juices, olive oil and pharmaceutical products.
Herti's modern production facilities and machinery are situated on 8ha of land that accommodate the full production cycle, and meet all business and ecological requirements. The company constantly invests in new technologies that boost energy efficiency and improve environmental performance. Following its long-term policy of sustainability, Herti develops innovative products, technologies, processes and business models according to market requirements.
Sustainability is an important factor for every responsible business, and the packaging industry plays a critical role in it as more numbers of products are sold packaged. Well-designed packaging will meet the requirements of the product while minimising the economic, social and environmental impacts of the item and its package. Sustainable packaging should consider not only the different packaging components, but also the full implication of these components on overall product functionality and the whole life cycle of the packed product.
The driving force behind Herti is developing innovative ideas that correspond to its slogan, 'Your brand tomorrow is our business today'. The company works closely with its customers in the development of products and brands, and collaborates with many of them to provide a premium look and unique design, combined with functionality and convenience. Herti's management is committed to quality and customer satisfaction.
The management's understanding of the industry, determination and leadership has secured strong commitment from their employees. At its current stage of development, the company strives to keep increasing the quality of its products and its production efficiency. To meet its clients' quality standards, the company is investing in greater innovation, facilities, processes and human capital.
HL is a registered trademark in Bulgaria and the EU. Herti has two patents, three utility models and three production designs.
Aluminum closures represent the modern way of closing bottles and are a major part of a product's a visual impact and a firm's branding. Following worldwide trends in the wine industry, Herti has researched and invested in new products and machines to give wine producers additional options for decoration and design, and to better protect the taste, quality and sustainability of wine. It has registered the trademark 'Vinstar' for the wine closures it produces, among which is Vinstar Smart, which represents an example of Herti's commitment to developing sustainable products.
Vinstar Smart combines the simple, standard wine aluminum closure with a PVC-free granulate gasket that ensures better protection for the wine. It has excellent airtightness to preserve flavour and prevent contamination of the wine, and a smooth and easy opening that will enhance consumer satisfaction of still and sparkling wines alike. The product is fully compatible with current wine bottles and capping equipment, and fully meets 21st-century environmental requirements. Its special liner, trademarked 'VinTellox', is a result of Herti's strategic partnership and cooperation with ACTEGA DS.
Herti's strategy is differentiation through innovation. As a result of its diversified portfolio of closures, combined with the individualistic approach to every client, the company has gained competitive advantage in the industry and has achieved worldwide recognition.