SERAM - NFC tagging for cosmetics: the gateway to the internet of packaging

In pairing near-field communication (NFC) tags with a varied range of decorative ornaments, SERAM offers cosmetic brands the easiest solution to bring a digital identity into their products, as a vector of authentication, traceability, communication and differentiation.

SERAM's connected solutions include textile stickers for cosmetic compacts, ribbons for gift boxes, bows or flowers for decorating the necks of perfume bottles, traffic stoppers and 'gifts with purchases' such as bracelets.

Adopting the 'internet of packaging' could not be easier: NFC integration can be added to primary and secondary packaging through SERAM decorations. It is easy to implement, regardless of the size of the product launch, and does not require huge investment or long development lead times. There are also no tools needed.

SERAM can pair its decorative packaging solutions with image recognition technology. It can transform each bottle, compact or box into a unique and connected object.

Smartphone engagement

Using NFC technology opens up a new world for the consumer, allowing them to enjoy a truly unique brand experience simply by approaching a product with their NFC-compatible smartphone. The different types of information available using NFC include:

  • product authentication
  • product information and advice
  • online purchases
  • store location information
  • video, streaming media and augmented reality
  • chatbots, social network and community sharing.

This technology can engage, inform and entertain consumers. It can increase consumer loyalty while collecting highly qualified data. It also gives brands many opportunities to create a stronger connection between themselves and their consumers, as well as connecting the customers themselves through the sharing of content on social media.

Decorative solutions

In addition to NFC, SERAM can also pair its decorative packaging solutions with image recognition technology. It can transform each bottle, compact or box into a unique and connected object, allowing brands to personalise messages to consumers for one-to-one communication, as well as allowing consumers to add their own personal content. This is a revolution in the industry for personalised and customised gift campaigns that are easy to implement.

SERAM is a world leader in accessories and decoration for primary and secondary packaging, with over 30 years of expertise in a large selection of materials, high-precision manufacturing and solutions for automated application. The SERAM team in Europe, the US, South America and Asia is happy to pair customers' digital projects with decoration for their next connected packaging

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Haute-Loire, France
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