Schubert Group - Seal of quality

Creating packaging that helps preserve products for long periods is no mean feat, but the Schubert Group seems to have got the formula down, as Johannes Schubert, product manager at the company, explains.

Please could you introduce the Schubert Group?

Johannes Schubert: The family-owned group was established about 50 years ago and employs 1,250 people. With unwavering resolve and a firm eye on the road ahead, we focus on the needs of our customers. The company is charting an independent course with its commitment to its modular and intelligent TLM packaging lines.

The objective is to provide customers with future-proof solutions that are easy to use, flexible in terms of format, perform well and exhibit excellent functional stability. At regular intervals, the company unveils major leaps forward in innovation that offer customers huge benefits.

The Flowmodul is now being used by many of your customers. What is your assessment since its market launch?

To date, 36 Flowmoduls have been sold to customers in ten countries. Schubert expects to reach 100 sales annually by 2021. The products allow small batch sizes, short product life cycles and high-level product diversity to be handled more efficiently than ever before. Flow-wrap technology is currently being used to package a wide range of products such as chocolate, biscuits, cakes, yogurt cups and even ice cream. This shows that the Flowmodul can work in different industries.

Flowmodul enables Schubert to offer highly efficient primary packaging. Has it won many new customers?

During the initial launch period, Schubert most often sold the flow-wrapping unit to customers who had already worked with the company. They know that Schubert always keeps its promises, and were confident that the new system could deliver all the benefits they have come to expect.

The company has also been able to win over new customers. For the first time, a flow-wrapping machine can be integrated into the packaging process. This is what convinced new customers to work with Schubert.

What has the feedback been from customers already using the Flowmodul?

The feedback clearly reflects satisfaction with the compact combination of primary and secondary packaging processes. Uniform control, ease of use, highly flexible robot loading, and the fact that customers are given a solution from a single vendor are also important. Schubert's customers appreciate the fact that its packaging systems are operated with high-level efficiency.

Additionally, they are very enthusiastic about the close contact the company maintains; this confirms that the quality of collaboration with the family business is exceptionally positive. Schubert takes good care of its customers and their applications, and works together with them to achieve optimal solutions.

What are the most recent developments relating to the Flowmodul?

In the latest model variants, Schubert is even more closely oriented to the TLM concept, which has made its modular machine approach so successful.

With the focus on users, the company has significantly improved accessibility for maintenance and cleaning. It has also made suspension of the film rolls more ergonomic.

What development plans are there for the future?

Schubert is currently working on an unprecedented sealing technology, which enables the application of hot-seal film even for sensitive products.

Today, sensitive products, such as chocolate bars, are wrapped in cold-seal film to avoid melting, but cold-seal film cannot be stored for an extended period of time, and is expensive. Moreover, when the package is opened, the adhesive could contaminate the product.

I am pleased to announce that Schubert anticipates great successes with its new sealing technology, and will be starting production in autumn 2018.

The company also has great plans for its healthcare and pharma customers, including gas-inject individual flowpacks. I see great opportunities for Flowmodul in this area, too.

Products and Services

Contact Details

Gerhard Schubert GmbH Verpackungsmaschinen
Industriegebiet Südost Hofäckerstraße 7
D-74564 Crailsheim Germany
Tel: +49-7951 / 400 - 0 Fax: +49-7951 / 85 88 E-mail:
Contact: Schubert Group

Schubert’s flow-wrap technology is able to handle a wide range of products, including chocolate, biscuits and ice cream.
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