Celia is a beer that, among other qualities, brings together important features such as being organic, low in calories and gluten-free, and rightfully earns its premium position in the market as a 100% artisan beer.
In 2013, Celia was awarded the international prize for best gluten-free beer, and in the UK, the company signed a sponsorship deal with the famous Jenson Button charity triathlon that took place on 12 July 2014 in order to raise funds to research and raise awareness of cancer. The winners of each activity, instead of toasting success with another drink, as is customary, celebrated with a magnum-sized bottle of Celia's artisan gluten-free beer.
The packaging for the entire line of Celia beer was designed by the Barcelona-based studio Blou & Rooi, which specialises in branding and packaging.
The labels for the 1.5 and 3L magnum bottles were specially manufactured for this product and were labelled using Manter's self-adhesive Cotone Bianco paper. Manter of Arconvert is the converting division of the Fedrigoni group.
Manter's Cotone Bianco paper is one of approximately 200 papers and self-adhesive films that Arconvert has to offer the wine, luxury packaging, gourmet items and top-range food products markets.