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BrauBeviale 2018: The future of the beverage industry

How time flies! The scheduled break in the BrauBeviale cycle is already over and preparations for the next three-year programme, specifically the first event in Nuremberg on 13 to 15 November 2018, are already in full swing. Visitors will follow a new route along the process chain for beverage production at the world's most important capital goods fair this year. The event sees itself as the regular meeting place for the industry, and where else if not there do you get to talk about the issues that you care about? The beverage industry is facing huge challenges. As the key platform for the sector BrauBeviale will be providing inspiration on the future viability of the industry during the event's next three-year cycle.

The last three-year cycle was one of the most successful in the history of BrauBeviale and because it was fully booked in 2016 an extra hall has been added in 2018. And this was a good enough reason for the exhibition team to rethink the hall configuration. "We are delighted about the huge response and that there is moderate growth from within the industry," says Andrea Kalrait, Exhibition Director BrauBeviale. Even with nine halls, the relaxed atmosphere that is typical of BrauBeviale will be retained and the fair will be as compact as ever. How does this work? "It's quite simple. We have made it even easier for our visitors to navigate around the exhibition. From now on the exhibitors will be positioned in the order of the beverage production process chain around our exhibition park," says Kalrait about the new concept. "However, regular visitors should still do a bit of preparation before their visit this year so that they can find the exhibitors that interest them quickly," Kalrait recommends.

Thinking about tomorrow today: future viability

"In the past year we have seen again and again that the beverage industry is currently facing major challenges. These affect all companies, regardless of their size," says Andrea Kalrait, summing up the numerous conversations held with industry players during the break year. Digitalisation, automation, changing consumer behaviour, commercialisation versus passion for the product, and scarcity of raw materials are just some of the key issues that came up. And underlying is all this is the issue of future viability. But what do we need to put in place now so that we can continue to operate successfully in the market in the next five to ten years? "Of course there is no magic formula," says Kalrait. "But BrauBeviale is the right platform for addressing and discussing these issues and providing inspiration." The range of solutions on display and the supporting programme at the international capital goods fair for the beverage industry offer drinks manufacturers a comprehensive and informative range of ideas and approaches to equip them for the future.

Highly satisfied regulars and curious first-time visitors expected

There were just under 38,000 trade visitors at BrauBeviale 2016, more than 16,000 of them from outside Germany. They came from the technical and commercial management segments of the international beverage industry, companies producing and bottling alcohol-free drinks, wine and sparkling wine cellars, distilleries, dairies, specialist beverage retailers and wholesalers, the hotel and restaurant sector and service providers for the beverage sector. Trade visitors from overseas came primarily from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Russia, Belgium, Poland, the UK and France. Almost all (99%) beverage specialists were satisfied with the range of products on display. After a year's break, Andrea Kalrait is delighted to be able to finally welcome the industry back to Nuremberg again: "91 percent of industry professionals had already determined by the end of their visit in 2016 that they would be attending BrauBeviale again in 2018. We are looking forward to welcoming our regular attendees as well as first-time visitors!"

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