Pushing the boundaries of what is possible with packaging is at the heart of everything Label Apeel does. The company uses the expertise of its in-house research and development team, and also the talents of its sister packaging design agency, Shuck Creative, to ensure that all the labels Label Apeel produces help products to fly off the shelves.
Claire Jeffery, from Shuck Creative, reveals why it makes sense to use a label printer that has close links with designers. "Shuck provides the full design offering. This isn't just about labels, but full packaging - from cartons and tubes, to glass and everything in between. We offer a full artwork and implementation service, so if you've got a design, we can roll that out over other pack formats and sizes," she explains.
"Our team handles all aspects of design and artwork, and works closely with clients and Label Apeel to avoid the common problem of coming up with an amazing idea, then finding out it can't be done by the time it gets to repro or print."
She adds, "With 20 years' experience, and staff that have worked in the top ten agencies in London, we've learned a few things along the way. We'll research the brief and the current market, and we'll explore what our client wants. We will look at what can realistically be achieved within budgets and time frames, and we'll work hard to ensure that the brand has a cohesive look and feel across all formats by the time it hits the shelf.
"Label Apeel, and Shuck Creative, have an open-door policy. They invite brand-owners, designers and suppliers to come in, put on a hairnet and take a selfie. Visitors can spend time next to the printers and get in the thick of where the action happens. We want to help educate and inform clients about what's possible with a label."