Sampling Innovations Europe - Window of luxury

With over 30 years of experience in the fragrance, beauty and personal care industry, Sampling Innovations Europe offer a complete full service from design and production, through to the promotion and distribution of promotional samples, gift packs or single dose retail products. We are experts in total project management, developing profitable and innovative items for all kinds of campaigns, always taking into account the client's brand, product, target audience and budget.

Our multidisciplinary team are experts in many areas, such as the compatibility between bulk products and packaging materials, printing technologies, suitable packing formats and offering creative ideas for the design and distribution of the final product.

We have established ourselves as a leading company in the field of promotional sampling thanks to the wide range of sampling formats we offer, alongside our personalised total project management service. We offer sampling solutions that support both new and established brand campaigns, and will always recommend the best solution for each project.

Customised Sampling Solutions

Our extensive range of product solutions include:


Sachets are a highly cost effective and flexible packaging solution to suit most fragrance, beauty or personal care products. Ideal for almost any promotional sampling campaign (including direct mail or magazine insertion), sachets also provide an innovative solution for retails products that are designed for trial, travel, gift or unit dose product applications - including wipes and face masks. Available in various shapes, sizes, formats and in a wide variety of different laminate materials and print finishes.


The classic sample of choice for many fine fragrance brands, vials can also offer the ideal solution for various skincare products such as facial oils or serums. Available in glass or plastic and with a variety of sizes and decorative possibilities, they can be supplied with a spray pump, lotion pump, dropper pipette or with a simple stopper. We can cost-effectively fill and pack vials into almost any promotional card, box or gift pack to suit brand requirements.


Whether required as a luxury sized sample, a gift with purchase or sold as a retail product for trial or travel, we offer a wide range of miniature products to replicate most full sized products. Available as tubes, bottles, pumps or jars, our lines are specifically designed to cost effectively fill miniature products from as little as 1ml.

Make Up

We offer a variety of innovative sampling solutions specifically designed to promote make up products for the lips, face or eyes. From thermo-formed pearls providing a luxury sample in-store, to a make-up sticker affixed onto a page ad within a magazine, we offer creative ideas and deliver full service solutions to ensure any make up brands sampling campaign achieves maximum impact.

Scent Labels

These wonderfully flexible and cost-effective labels are available in a variety of formats to help promote any fragrance. Automatically affixed onto any promotional print material, such as postcards, leaflets or inserts, they simply peel back to allow the consumer to sample the aroma or to perhaps test fragrance on the skin. Available in a wide range of standard shapes and sizes, or custom designed to suit your requirements.

Self Sampling - NEW

A fully automated and wi-fi connected system that dispenses a single fragrance sample at the touch of a button. Provides an easy and intuitive method of trying any new fragrance in the often crowded and competitive environment of a fine fragrance hall. Each re-sealable sample dispensed allows the consumer to smell the fragrance and to try on the skin if they wish. Once resealed, the sample can be saved for a later trial or to share with influential friends and family to encourage purchase.

Experts in Production and Quality

We work with a strict internal quality policy, constantly monitoring all our production processes that are regulated and certified under the ISO 9001 guidelines. We also comply with the GMP guidelines (ISO 22716) which certifies that our production is running with all the quality and safety guarantees for the people, facilities and in the production.

For more information about any of our products, please use the contact box below or email Mark Lockyer on or call 01444 453414.

Products and Services

Contact Details

Sampling Innovations
Unit 6, Hurstwood Grange
Hurstwood Lane
West Sussex
Haywards Heath
RH17 7QX
United Kingdom
Tel: +44 (0)1444 453414

A selection of Scent Label products
Self sampling machine in-situ
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