With over 30 years of experience, Sampling Innovations Europe supplies promotional samples, gift packs and single-dose retail products specifically targeted to the fragrance and beauty industry. Its wide range of solutions include sachets, vials, miniatures, make-up and fragrance labels, and most recently launched the Self Sampling system for promoting fragrance in-store or at events. With a team of experts in packaging, marketing and logistics, SIE offers a complete full service from the design and production stages, through to the promotion and distribution of highquality sampling formats.
The automated and Wi-Fi-connected Self Sampling system dispenses a single hygienic fragrance sample upon request, providing an easy and intuitive method of trying any new fragrance in the often complicated and crowded environment of a fine-fragrance hall. Each resealable sample dispensed allows consumers to smell the fragrance and to try it on the skin if they wish. Once resealed, the sample can be saved for a later trial or to share with influential friends and family. The high-quality print and fragrance ensures a positive first and lasting impression of brand and product.
This versatile technology is highly economical, requiring a minimal amount of perfume oil - only 1kg for up to 200,000 samples. Each machine is preloaded with a reel of 500-1,000 samples, so can be left to run throughout the day, reducing the need for expensive product testers. By giving consumers a physical sample, it helps to reduce the heady mixture of fragrances in the atmosphere of perfumeries or travel retail stores. The samples are recyclable and can be used several times. Thanks to its small size, the machine can be easily integrated into existing store furniture or custom designed to fit part of a wider brand experience. Self Sampling is guaranteed to increase brand awareness, impact and sales, while also helping improve the retail environment.
Considerable investment in the design of the Self Sampling machines means that they are fully automated and can now be accessed remotely by the store or brand via their built in Wi-Fi and easy-to-use app. The LCD touchscreen will support videos, photos and gifs that can be changed in an instant via the app. The upper half of the screen can be used to view campaign videos or images, while the bottom half of the screen is reserved for the 'call to action' touchscreen button to release a sample.
The Wi-Fi connection allows real-time communication with the brand, informing the number and time of samples taken from each device. This valuable consumption data and live feedback enables brands to review impact and improve conversion rates. It will also alert store staff when the machine needs to be refilled, and can be programmed to request data from consumers before a sample is dispensed, aiding database creation.
The app enables reports to be generated, outlining campaign performance by store, region, date, time and product. Using the app, brands can remotely change the imagery on any Self Sampling machine to enhance the consumer experience and highlight targeted price promotions or offers.
The option to print text or QR codes on the back of samples means brands can direct consumers online to make purchases, discover more, enter competitions and capture data. Self Sampling offers potential consumers a positive, non-invasive and memorable way to discover fragrances. This highly creative and interactive experience will guarantee brands high awareness and consumer engagement when launching new fragrances in-store.