Using workflow technology to optimise packaging processes should make manufacturers' lives easier, not more complicated - but in a world full of sophisticated regulatory requirements, tight deadlines and SKU proliferation, manufacturers are left with three choices: burn the midnight oil, pay the hefty technology costs, or both. Jonathan Winkel, director of business development at Kodak, takes us into the world of its innovative solution: Prime.
It's something Kodak hears all too often: "We didn't realise the cost or resource burdens when we started looking at solutions." Prospective customers of Kodak voice various versions of this concern in their requests for information and proposals from the top technology company. The truth is: the burden is on the technology provider to bring forward solutions that are affordable and easy to implement. But that hasn't been the case until recently.
Restrictions in the form of deadlines, regulations or SKU proliferation cut the creativity in technological solutions; businesses were working harder to meet the demands of consumers and regulatory bodies alike, and yet still suffered high operating costs and losses in a fluctuating economic climate.
But something has changed in the marketplace over the past few years. Businesses have begun to understand the social developments they need to take into account: that people have become accustomed to the speed, agility and user experience of smartphones and other technologies, for example. SalesForce.com became a standard in customer relationship management, and so people started to realise the value of sacrificing customisation for price and performance.
With recent advances in cloud hosting technology, reductions in storage costs and the availability of open-source code, many new and exciting options have been made possible across the industry. Kodak took these advances and combined them with the feedback it has received from current and prospective customers. The result is a new solution that utilises best practices and reduces traditional setup time and costs by 90%. This new product, Prime, is turning the industry on its head.
Kodak believes that Prime, and products like it, are the future of the packaging industry. Such technology will not only allow teams of all sizes to get more work done at more reasonable costs, but it will also allow Kodak's service and technology partners to concentrate on their core businesses. The introduction of products like Prime is a win for all stakeholders across the supply chain.
We listen, you benefit
Kodak heard the voices of its customers loud and clear when they said that managing packaging across organisations shouldn't have to be expensive and resource-intensive. It heard that recent advances in cloud hosting and standards like GS1 should make compliance easier, not more complicated. Kodak took this feedback and paired it with the company's years of experience to build Prime, creating a client-focused product that looks forward for optimal efficiency and operation.
With Prime, customers can: