CCL Label - Innovative label products that create unique brand experiences

CCL Label is dedicated to providing its clients with innovative label products that create unique brand experiences.

Aglobal speciality packaging pioneer, CCL is the largest label company in the world and provides innovative solutions to the home and personal care, premium food and beverage, healthcare, speciality, automotive, durables, and consumer markets worldwide.
The company is divided into three reporting segments: CCL Label, CCL Container and its new consumer arm, Avery. With approximately 11,100 dedicated employees, it operates 105 state-of-the-art manufacturing facilities in North America, Latin America, Europe, Asia, Australia and Africa.

The beverage business has become one of CCL's fastest-growing market segments as it expands its geographic footprint and product offering. The customer base, including many leading global beer and soft drink brands, is increasingly looking to CCL to provide packaging and labelling solutions to support sales and marketing efforts around the world. CCL Label's beverage division is committed to helping its customers create the desired brand images for their products, as developing and advancing unique brand images has become a top priority in the industry.

Shelf - and bar - standout
Beer, water, soft drinks, wine and spirits producers - everyone is looking for possibilities to excite regular consumers and win over new ones. The younger target groups especially expect to be surprised and convinced by unusual features activating their senses.
Whether they're standing in front of a supermarket shelf, thirsty but overwhelmed by the amount of bottles on display, or sitting at the bar, looking at multiple glistening brands' drinks just waiting to be opened, there are many different situations consumers might be in when deciding on what to drink. What they all have in common is that surprising features and the outstanding appearance of a product has an immense impact on what that decision will be.

Creating unique brand experiences has therefore become one of the top goals for leading brands worldwide. Whether it's personalisation or never-seen-before embellishments, the aim goes beyond catching the consumer's eye: it is to connect, to convey a positive feeling and to build or strengthen the relationship between brand and consumer.
Since it has become such an important part of customers' business, CCL actively supports them with its passion for new technologies and innovations, and limitless press capabilities.

CCL Label not only embraces trends - it also always strives to develop new technologies and applications that actively shape the future of beverage decorations. Its pressure-sensitive labels and 360° decorative shrink and stretch sleeves offer original and powerful ways to attract new consumers across all demographic segments.

Case study
Long-term customer San Benedetto is an impressive example of CCL boosting brand image. Over the past four years, its premium water has been through design changes that strived to create a more contemporary look. Moving forward meant changing colours and texture: the silver printed parts of the labels are refined with a matt varnish, giving them an outstanding feel, while the window effect of the front labels have also changed in form and size. The latest version is this year's Rose edition. With the vivid colours and photorealistic print on the inside of the back labels, the roses shine through the window labels in front so clearly one can almost smell them.

CCL's global network offers a range of printing technologies, including digital capabilities and tailor-made software configurations as well as various embellishments. CCL will help clients create unique decoration solutions that will blow consumers' minds and boost the image of your brand.

CCL's culture of research and development has resulted in a large number of patents and customised solutions, some of which have been revolutionary to the industry. Sophisticated and industry-leading laboratories not only secure a constant product quality, but they also enable improvements in terms of cost efficiency for customers.

CCL's 'glocal' structure ensures quick-to-market supply and professional on-site support. Combined with the benefit of state-of-the-art equipment, many years of experience and the knowledge of its employees worldwide, the company is able to support you from the concept to the final product ready for dispatch.

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