Cloud technology and mobile communication are changing the ways in which marketing is approached and executed. CHILI publish reveals how web-to-print services are enabling unprecedented flexibility and cost-efficiency.
As the internet steamed ahead in the late 1990s, software developers saw an opportunity to make it easier for businesses and consumers to order, and even design, printed materials. Web-to-print internet software was born, and the field was littered with players during the dot-com boom. Few of those original entrants have survived, but many others have entered the market as the category has evolved.
User requirements have also continued to develop, especially as cloud-based technology and mobile communications have become ubiquitous and bandwidth is more readily available.
Consumers expect an Amazon or Uber-like experience. They want to be able to do everything from their mobile devices, anytime, anywhere. They want to be able to move seamlessly back and forth between the mobile and desktop environments (if they are even using a desktop or laptop computer). They want more robust capabilities that enable them to do more than just put their name on a business card.
At the same time, marketers view web-to-print as a means of providing marketing and other materials to their stakeholders, moving document creation closer to the point of use while still protecting brand integrity with templates that lock down certain portions of the content.
It is a way to ensure a higher quality of marketing and other materials, while reducing overall administrative costs. Purveyors of web-to-print services are looking for the cost-efficiency, ease of use and functions that will help them gain and retain customers in a highly competitive business.
All of this has led to the next generation of web-to-print services. These cloud-based and have been developed from scratch to operate in an open environment and to integrate easily with other applications. This enables developers to focus on their individual areas of expertise, and users to pick and choose the components that will make up a workflow that meets their needs with minimal internal software development.
A growing number of companies implementing next-generation web-to-print are also incorporating online editing. This increases flexibility by enabling any element in a template to be changed, rather than having locked-down portions. Of course, customers should be able to secure their own templates as necessary to protect brand integrity.
"Companies such as CHILI publish are providing innovative online editing technology," said Jennifer Matt, President of Web2Print experts. "It built a composition engine that enables users to select a best-in-class storefront and other components.
"CHILI publish is not necessarily trying to sell entire packages: rather, it provides important components that can be easily integrated into an overall system targeted at specific business objectives."
Leading companies are taking a leap of faith and finding game-changing ways to offer new products and services to their customers using a compilation of cloud-based components to design the exact system needed.
They are benefitting from systems that scale as their businesses grow, without having spent hundreds of thousands of dollars. A white paper on how your company can benefit from the next generation of web-to-print, as well as testimonies from three leading companies that have made the transition, is available to download from www.chili-publish.com/web-to-pack-whitepaper.