H.B. Fuller - Futuristic brands

Imagine having access to a technology that keeps labels pristine throughout the whole product cycle and allows them to be removed easily when the article is to be reused. With H.B. Fuller, you don't need to imagine. Its advanced pressure-sensitive adhesive (PSA) capabilities and partnership approach are designed to help take brands into the future.

Label performance

Labelling challenges should never limit the creativity of packaging designers, but a radical approach to the package shape, structure or style will often demand an equally innovative adhesive solution.

Impressive labelling performance is needed for a wide range of products, from beverages to shampoos, so they can be packaged and finished in ways that excite and attract consumers and enhance brand experience.

H.B. Fuller's PSA Fulltak SE 7577 is often used for clear-on-clear labelling to give a 'no-label' image to plastic containers. It is instrumental in creating high-performance, permanent, filmic labelling - resistant to chemicals, plasticisers, high-water temperatures, water whitening and UV - which will adhere even to the most difficult substrates, complex-shaped surfaces and squeezable bottles.

PSA technology to protect brands

PSA technology offers variety in label shape and design. Birthed by the designer's imagination, the label becomes a powerful and eye-catching brand statement. H.B. Fuller takes inspired concepts and helps turn them into practical and commercially viable propositions.

A successful brand image takes time and substantial investment to build, so it needs to be protected. Products must communicate the strength of the brand via the label - no matter what rigours the container faces. For example, a beverage container's label may experience multiple conditions, travelling from a cold-bottling plant through long-distance transportation to a hot country, storage in a refrigerator, selling in a warm room and serving in ice water. To uphold the brand image throughout, H.B. Fuller offers the resilient PSA Fulltak SE 8301.

Shape the future

PSA label technology helps manufacturers meet the legal sustainability requirements and expectations of consumers. PSA Fulltak SE 8301 allows easy label removal using a normal, warm, caustic wash-off process when processing returnable bottles. Paper labels with PSA Fulltak SE 8302 - including variable-information printing (VIP) labels - can be washed off in cold water from a wide range of substrates, including glass, metals and plastics. This reduces contamination and consumption of wash water because the adhesive remains attached to the label. In addition, reliable PSA adhesion avoids product waste through loss of labels in transit.

Connecting what matters

H.B. Fuller makes its own polymers that are compounded into adhesives. Its novel, resin-polymer hybrid technology leads the field with a unique process that creates PSAs with a variety of properties, which can be customised to meet the latest and most specific labelling needs.

These are backed by advanced R&D resources, including the L√ľneburg Adhesive Academy in Germany and the Mindelo R&D centre in Portugal with its dedicated PSA testing facility.

The coordinated expertise of H.B. Fuller's global network of adhesive specialists and local service teams, collaborating closely with customers and machinery makers, identifies and fine-tunes the ideal adhesive solution. As well as providing tailored products for highly developed sectors, the company supports emerging markets. Whether they are currently using PSA or wet labelling, H.B. Fuller aims to take them on the first step of a journey towards an advanced adhesive future.

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URL: www.hbfuller.com

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