Lubrizol - Unique formulations

With its extensive understanding of speciality chemicals, Lubrizol provides high-performance packaging labels through formulated coating solutions.

In today's label market, converters are seeking solutions that provide the right balance of look, feel, ease-of-use and quality. Achieving these characteristics can be challenging, with many competing questions driving constant evolution in
the marketplace:

  • Will the label help the package capture consumer attention?
  • Will it also satisfy the customer as it is used?
  • Will it help build the brand?
  • Will the label allow the package to retain its durability and functionality?

The need to differentiate products from the competition is tied to the aesthetics of the product's packaging. Packaging and labelling must also allow easy access, convenience and protection of its contents throughout a product's shelf life and consumption, as well as through the recycle/reuse life. What's more, optimising the value of a package in terms of cost vs performance is always a priority. Companies are constantly striving to find the best solution at the lowest cost.

Lubrizol, a global leader in the development and manufacturing of speciality chemicals, has assembled targeted material science and applications knowledge that is helping brands achieve all of these end results. With 20 years of experience in formulated solutions for labelling, the company's products balance aesthetics, durability, efficiency and functionality. In many instances, it also positively impacts on the product's sustainability.

Lubrizol provides material science that targets ink and coatings interaction with various label substrates. Its team of experts has developed innovative products that assure stunning visual performances that define the brand image. Eye-catching graphics and easy-to-read labelling often drive the consumer's decision at the point of purchase. In addition, the company's ability to tailor adhesion and ink-retention performance, adds durability and recycling efficiency to the label system.

Its complete line of products for inks and coatings includes technologies for digital and traditional printing methods:

  • Ink-receptive technology for digital print: enhances image quality and long-term durability while lowering process cost through faster dry and lower ink usage.
  • Hyperdispersant technology: optimises pigment performance, allowing the high concentrations at low viscosities required for enhanced definition printing.
  • Surface modifiers: decreases the likelihood of damaged packaging, adding lubricity and durability to the printed surface. This assures that the package aesthetics imagined at the art studio bring the same look and feel when delivered to the consumer.
  • Resin technology: delivers inks and coatings that print and adhere on an increasing portfolio of challenging surfaces. Creative use of recycled paper and synthetic labelling materials reduce raw material consumption and lighten transportation burdens. Brand-owners expect a variety of gloss options so they can select the one that maximises the aesthetics of their finished label.
  • Formulations expertise: with a core competency in resin and additive development, substrate knowledge, layer interaction and printing processes, Lubrizol provides customised coatings and primer formulations. It also serves as an extension of your team, helping to solve tough formulating and applications challenges.

Work together

In the communications age, cutting through the clutter to reach consumers is more challenging than ever. The Lubrizol packaging team understands that your labelling needs require urgency, understanding, intelligence and flexibility. Its extensive application knowledge of conventional analogue print and coating systems as well as digital print systems support your challenging requirements. Digital systems, in particular, offer individualisation opportunities that open a new world of ways to interface with the consumer and build a brand. Detailed knowledge of intricate print-head requirements and substrate interface are applied to problem solving in this rapidly developing segment for packaging applications.

With world-class development labs for digital applications, Lubrizol is positioned to help customers move confidently and profitably into the future - whether that is analogue or digital - with the right solutions to meet specific needs. Its ability to work across the value chain, from consumers to basic raw materials, provides optimised solution development that profits the entire system.

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Lubrizol: an essential ingredient in its customers’ success.
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