While the demands of brand-owners and print buyers are becoming ever-more elaborate, producers and converters are striving to do things better, faster and on a tighter budget. Xeikon has set up a network of partners that brings together different expertise, allowing it to respond to customer requirements in a personal and cost-efficient way.
Today, more than ever, the consumer is in the driver's seat when it comes to how, when and where marketing messages are received. For this reason, brands are adapting their marketing programmes to make their packaging more personal and relevant. This can be in the form of messaging targeted at a specific type of consumer, or through the use of versioning to target a specific demographic or group.
This change affects marketing messages and brand-owners, who are diversifying their products to better target specific regions, seasons, customer groups and events. The result? A growing volume of short-run labels and packaging that can often be too costly to produce using conventional production methods.
That's where digital printing comes in. Not only can today's digital presses produce short runs cost-efficiently, they can do so without compromising on quality.
Forward-thinking converters striving to adapt to new market realities often adopt digital printing, primarily as an alternative to conventional methods; it reduces costs and provides workflow automation and digital finishing solutions.
However, to take full advantage of the possibilities created by digital printing, converters must look beyond simply reducing costs and think about how these technologies can be applied to new opportunities and applications: full personalisation, just-in-time production and web-to-print offerings, to name a few.
One challenge for the packaging industry is the growing demand for customisation and versioning. Print buyers want more tactile and eye-catching finishes to boost shelf appeal and generate faster turnaround times. There are also increasing legal requirements and brand protection issues. In short, producers and converters are under pressure to do things better, cheaper and faster.
Digital printing can help them to do just that. However, integrating a digital press in an otherwise traditional workflow is one thing, aligning all its components so the quality of the finished product matches or exceeds that offered by traditional production methods, and that while improving profit margins, is a different matter.
Xeikon has long been an innovator in digital printing, and has been listening closely to its customers from the start. It knows the ins and outs of digital printing for labels and packaging as no other.
The company has created a network of industry partners - the Aura Partner Network - each with its own expertise in software or workflow, substrates or consumables, or finishings. Together, these partners have developed total solutions or suites for the production of folding cartons and self-adhesive, heat-transfer and in-mould labels. Each suite is carefully selected and tested on a combination of equipment, technologies and capabilities, allowing the most cost-efficient production.
The centrepiece of each of these solutions is a digital press that delivers top-notch quality, runs toner that is approved for use with food, uses the full rotary printing process, and can print on traditional substrates without the need for specific pre-treatment. The converter or printer can add specific software or workflow tools, define the proper finishing, and choose the substrates to build and integrate the exact solution needed to produce the desired applications.
Xeikon is a perfect partner to help build a turnkey solution for various labels, folding cartons, paper cups and more.