Tetra Pak - Packaging recognised for quality

Two Tetra Pak products, each designed specifically to reduce environmental impact, have won prestigious WorldStar awards at this year's ceremony.


Tetra Top with Separable Top and Tetra Prisma Aseptic 1000 with plant-based plastics each picked up an award in the beverage category at the 2015 WorldStar Packaging Awards, receiving specific recognition for their environmental credentials.

The Tetra Top with Separable Top was recognised for providing consumers with a balance between functionality and sustainability. It combines the convenience of a bottle with the contemporary look and feel of a carton package, and its design enables consumers to detach the plastic top from the carton sleeve, allowing them to be recycled separately.

Natural good

According to Tetra Pak's 2015 research, 80% of consumers globally try to recycle as much as they can. With this increased consumer interest in recycling, the Tetra Top with Separable Top has been successfully rolled out in Sweden, Denmark, Italy, Estonia, Finland and Japan.

Coca-Cola's Del Valle Reserva juice brand - which uses the Tetra Prisma Aseptic 1000, a carton package made from plastics derived from sugar cane combined with paperboard - was also recognised for its use of bio-based materials.

Rino Abbondi, Coca-Cola Brazil's vice-president of technical and logistics, says: "This is the second time that the Del Valle Reserva Tetra Prisma Aseptic 1000 with bio-based plastic has won an award. The first was the biggest packaging Brazilian award promoted by ABRE, the Brazilian Packaging Association.

"Being able to meet the increased consumer demand for environmentally sustainable packaging and convenient products has been vital in helping us develop our market share in this increasingly competitive industry segment."

Charles Brand, executive vice-president of commercial operations at Tetra Pak, adds: "We know that consumers want to do more for the environment and look to brands to provide them with sustainable alternatives.

"We work with our customers to create innovative solutions that speak to these new consumer preferences, and we are immensely proud that the Tetra Top with Separable Top and the Tetra Prisma Aseptic 1000 have been recognised by WorldStar in this year's awards."

About Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with its customers and suppliers, it provides safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 170 countries around the world each day.

With more than 23,000 employees spread over 80 countries around the world, Tetra Pak believes in responsible industry leadership and a sustainable approach to business. Its motto, "Protects what's good", reflects its vision to make food safe and available, everywhere.

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Tetra Pak
URL: www.tetrapak.com

Top of the class: the innovative design gives consumers an intuitive, user-friendly means to easily stream and recycle the packaging components.
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