Danone's Aqua d'Or kicked off its unique promotional strategy in Scandinavia at the end of August. The water brand worked closely with All4Labels' flexible packaging unit, Folienprint, and used HP Indigo printing technology.
Every drop of this mineral water has taken a 300-year journey through untouched, natural Danish soil before reaching Aqua d'Or's source below the surface - drop by drop, until it reaches purity. Aqua d'Or wanted to celebrate this journey and its water's purity in a creative and innovative way. It collaborated with Emil Kozak, a Danish designer and artist, who shared the brand's vision for the campaign. Together, they developed multiple designs that told the story of this flow. Each life flow is unique as is each design.
The wrap-around label has been printed by Folienprint in a very unique way by using its Mosaic technology, therefore ensuring that every bottle is unique. Aqua d'Or's magnificent promotion then showcased bottles with these unique labels on various billboards and social media channels.
The challenge with this project was to create a design that reflected the brand's image. Aqua d'Or is one of the strongest water brands in Scandinavia, offering unique water quality, so having a fitting design was required. Folienprint supported the brand right from the beginning, as its digital printing technology is the only one that enables such unique production.
As an All4Labels company, Folienprint focuses on flexible packaging and shrink sleeves. HD flexo has become a standard in flexo printing and, over the past few years, the company has become a specialist in digital printing. Using a wide range of materials and a number of applications, Folienprint can find a suitable solution for nearly all applications.
Digital printing is one of the major innovative technologies at All4Labels and, as a leader in this technology, solutions can be provided right from the beginning.