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Issue 20
Autumn 2006

Asian Markets

Orient expressed China and India are experiencing a rapid growth in demand for consumer goods, but can their economies really outpace the powerful markets of the EU and US? Jim Banks gets the forecast from Martin Pickering, chief analyst, consumer goods and retailing at the Economist Intelligence Unit.

China’s packaging revolution Dr Benjamin Punchard, Euromonitor International, examines the Chinese market’s shift away from traditional unbranded goods to Westernstyle consumer products.

Brand Management

Bottling success: transforming coca-cola The coca-cola company has been undergoing a major transformation, restructuring its value chain and launching new brands, as ceo e neville isdell told the world food Business Summit earlier this year.

Brand Protection

A Brands Manifesto Ruth Orchard (Anti-Counterfeiting Group) and John Noble (British Brands Group) make the case for a change in the law to allow brand owners to fi ght back.

Fighting pharma fakes Tracey Kifford investigates the new technology that aims to keep patients safe from counterfeit pharmaceuticals.

Cosmetics copycats cash in Euromonitor International examines the cut-price imitations causing headaches for manufacturers of premium cosmetics.

Cosmetic Packaging

What is a megabrand? Euromonitor international

Flexible Packaging

Alufoil trophy 2006 Innovation and ingenuity, user convenience, environmental responsibility and technical breakthroughs are the key elements of the five winning entries of the alufoil trophy 2006. we profile the winning designs.

Innovation

Surging forward Diageo’s Mark Harrison on the Surger, a revolutionary new way of serving guinness, which is bringing the company great returns in the Japanese on-trade market, and is now also coming to

Bioplastics: a great opportunity Compostable plastic derived from sugar and corn starch is now a reality, and will take the market by storm, writes dr Harald Kaeb, chairman, european Bioplastics.

Pharmaceutical Packaging

Drug package inserts: The letter of the law Peter g mayberry, Pharmaceutical Printed literature association

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