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Issue 25
March 2009

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March 2009 issue

Food & Beverage

Perfecto Perales Senior Director Research and Strategy Kraft Foods		The Art of Reduction Kraft Foods has dedicated itself to a packaging policy of ‘doing more with less’. It is committed to the goal of eliminating 150 million pounds of packaging material by 2011 (from 2005 as the base year).

Vincent Ferry Packaging Development Manager Milk and Dairy Products Danone		Thinking Outside the Box What is the perfect breeding ground for packaging innovation? And has the process been stifled by the global economic crisis?

Brand Protection

Nigel Ash		False Promises Despite a considerable increase in the amount of counterfeit goods being eized along Europe’s borders, the EU is still hesitant to impose blanket anti-counterfeiting legislation.

Inks and Printing

		Ink Control The power of packaging as a branding tool depends heavily on the visual impact it creates with design and colour, but cost and safety pressures are prompting some companies to reassess their approach to the use of printing inks.

Labelling

Corinne Picard Packaging Environmental Manager Groupe Casino		The Age of the Eco-Label More products now carry labels with environmental information, such as their carbon footprint.

Flexible Packaging

Steph Carter Packaging Sustainability and Functional Capability Director Unilever		The Bigger Picture There are many ways that flexible packaging and retail industries can address sustainability but often companies only tackle one aspect of the problem.

Folding Cartons

		Lightening the Load Increased regulation, environmental concerns and the opportunity to reduce costs are among the factors forcing manufacturers to address the issue of cartonboard lightweighting.

Cosmetic Packaging

		Brains and Beauty The L’Oreal group has shown that sophisticated brand differentiation, reassurance of first-user guarantees and hygienic production processes, and the ability to predict upcoming trends, are the only path to long-term success.

Sustainability

Trevor Cusworth Principal Consultant Step one consulting llc		Back to the Floor How can the sustainability desires of the board room be manifested on the factory floor?

Betsey Cohen vice president, sustainability Nestle		Efficiency All Round Although the new consumer is more educated in the sustainability of product packaging, the product must still be convenient and efficient.

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