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Change for
the better
Unilever takes its environmental
responsibilities seriously and its
far-reaching sustainability initiatives
are making a significant difference,
as Maureen Byrne discovered
from Jay Gouliard, the company’s
VP of Global Packaging R&D.
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Green moves get the green light
All sectors of the packaging supply chain concede a greener future is the best way forward,
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Where’s your sustainability
sweet spot?
Packaging plays a significant role in Kraft’s sustainability
strategy and the food giant has made innovative steps to
reduce its environmental impact. The company’s Roger
Zellner tells Ian Duncan why collaboration and measurable
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Food for
thought
Jori Ringman-Beck, recycling and product director at the Confederation of European
Paper Industries (CEPI), explains why the time is right for the industry to take a lead on
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The white stuff
FrieslandCampina, one of Europe’s largest dairy companies, has looked to implement
simple yet effective product innovation with austerity in mind. The company’s creative service
manager, Raja Thomas, talks to Rod James about his team’s approach to industrial design,
the rise of bioplastics and what factors will shape future company strategy. |
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Plastics on
parade
Machinery and materials suppliers to the converting industry will be prominent among the many
exhibitors at K 2010. The world’s premier trade fair for plastics and plastics processing runs in
üsseldorf from 27 October to 3 November 2010. |
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Mum’s the word
Following the radical overhaul of design
across the Huggies babycare range,
Elly Earls talks to Kimberly-Clark’s
Carrie Stanley about how the company
ensured its products’ new visual identity
achieved stand-out while still embodying
the emotional values of the brand.
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Code makers
Serialisation may be considered an industry buzzword, but a secure and reliable model for
tracking a drug from manufacture to its dispensing point promises to increase traceability
and improve the safety of medicinal products. Patricia Roffey talks to AstraZeneca’s Ian Haynes
ähenbühl about how this is playing out along the packaging line. |
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New frontiers for flexo
Flexography is a widely established printing technology across the industry but that’s no
reason to take it for granted. Marco Mussini explores how innovations along the process
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Q&A
A tepid brand suggests a tepid brew. That principle stands at the heart
of the Coors Light campaign. “It’s filtered cold; it’s bottled cold,” the
ad man says. How better, then, to promote the brand than with cold
packaging? Ellie Broughton asks Steve Mitchell, senior innovator at
Molson Coors, how colour-changing thermochromic inks, which show
when a beer hits optimum drinking temperature, helped it to stand out. |
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A plan for success
Gordon Henman, packaging technical manager at Marks & Spencer, tells
Patricia Roffey about the company’s ethos on environmentally friendly
and sustainable packaging. |
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Time in a bottle
English fragrance house Grossmith is enjoying a revival in the
loving hands of the family of its founder, who launched the brand in
1835. Joanne Hunter reports on the brand and design collaborations
that are keeping this vintage name at the top of its game. |
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Issue 28 
