Editorial

Has the economic climate opened the door to counterfeiters and easily led consumers who are more concerned with cost than product? We look at how P&G are tackling the problem and what governing authorities can do to help

Nicolas Castex
Packaging Innovation Manager, Chanel

Will the much publicised take-over of Cadbury affect packaging strategy at Kraft? Will it change the iconic purple wrapping and logo that has characterised the brand for so many decades?

With sales of over €96 billion in 2009, Carrefour is the largest supermarket in Europe, and the second largest in the world. On-shelf appeal of packaging has to be coupled with environmental awareness for them to stay at the top of its game.

The Huggies brand is widely recognised, but to stay ahead in an extremely competitive market, the company has changed the look and feel of its flexible packaging in a bid to increase market share.

Folding carton is a sustainable form of packaging that is used extensively in the factory at Singen, Germany, which produces the famous Maggi brand condiments.

Increasing sales of a basic product such as plain milk would seem like an impossible task, but Friesland-Campina, which enjoys No. 4 position among dairy groups in Europe, has managed to do so by re-designing its PET bottles.

Smart packaging applications continue to be a high interest area for Kimberly-Clark. Integrating printed electronics in consumer packaging on a per package basis could lead to more cost flexibility, but costs still need to come down.

The K exhibition is a major event in the converting calendar: a special preview of the show, which takes place from 27 October to 3 November this year, will look at what's not to be missed.