Editorial

Has the economic climate opened the door to counterfeiters and easily led consumers who are more concerned with cost than product? We look at how P&G are tackling the problem and what governing authorities can do to help

Louis St. Armand
Director Packaging
McCain Food

Diageo have demonstrated a great resilience not only to the economic downturn, but also to changing alcohol advertising laws across the world. How have they amended their packaging and converting processes to encourage this? They have been restructuring areas of the business all year, so what are their future plans and what role does packaging play?

How does a global organisation have to adapt its packaging for different global locations? Has the rise in GDP of developing economies meant that different packaging is being used in these areas? What products or designs work in what geographic regions?

As one of the strongest brands in the food industry, Kellogg’s has been extremely consistent in it’s packaging throughout the years. But why have they kept using folding cartons and never moved to another material? Are there any changes on the horizon and if so, how would this effect the iconic brand?

New labelling regulations in the pharmaceutical industry have meant that the face of labelling is changing. What should brand owners and packagers alike be aware of?

When Coca-Cola Israel decided to run a campaign to refresh its Sprite brand and raise brand awareness, it decided to consult its customers which resulted in new inks to change the finish of the final product. How far has the change in consumerism reached across the rest of the world? Have converting technologies been now taking this into account?

What issues have GSK experienced regarding open innovation? How have the latest technological advances affected sales and increase their market share?

What are the latest strategies being undertaken in order to make this key retail giant stand out from their competitors?

For Easter 2009 Nestle reduced 60% of their plastic packaging on their seasonal products. What new materials are being used to continue light weighting products, but still maintaining a safe environment for the contents of the packaging and where is the best place to find them?

In today’s climate, packaging ideas are coming from all directions. Due to the climate, the pressure on innovators is greater than ever, with cost the key area to watch out for. Brand owners are looking to their customers to come up with the packaging they want, so how far can this go? And who gets the credit? We ask Nestle what their priorities are and what is driving their products forward.

With one of the largest perfume portfolios in the business, how has packaging been effected in the recession and what challenges has it thrown up?