Chicken of the Sea unveils new line of cans

17 October 2016

Americans with busy lifestyles can now take the healthy seafood they love with them wherever they go, in the durable packages they trust, without ever thinking of a can opener again.

And those classic tuna and salmon recipes? They just got easier and potentially more rewarding than ever.

In response to consumer demand for greater in-kitchen and on-the-road convenience, the San Diego seafood provider today became the first major brand to offer cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously.

Starting today, five of Chicken of the Sea’s most popular products will be available in cans with pull-tab lids marketed under the new EZ-Open label, with more products planned. The enhanced line can be found at supermarkets nationwide.

Chicken of the Sea Solid White Albacore in Water in EZ-Open Cans (5 oz.)

Chicken of the Sea Solid White Albacore in Water in EZ-Open Cans (7 oz.)

Chicken of the Sea Solid White Albacore in Oil in EZ-Open Cans (5 oz.)

Chicken of the Sea Chunk Light Tuna in Water in EZ-Open Cans (7 oz.)

Chicken of the Sea Skinless & Boneless Pink Salmon in EZ-Open Cans (5 oz.)

According to Maureen McDonnell, Chicken of the Sea director of brand marketing, the company is continuing to invest in traditional can technology to provide consumers with shelf-stable seafood in the familiar packaging they’ve come to expect. “Busy moms and families are always on the lookout for protein-rich meals that are quick, affordable, and can be enjoyed anywhere,” she said. “Our research indicates that consumers see convenience and time savings as key purchase considerations for seafood, so we know that Chicken of the Sea tuna and salmon lovers will respond positively to our new EZ-Open cans.”

Seafood lovers can find rewards when they “Pull It Off”

To support the new packaging, Chicken of the Sea is giving consumers the chance to win $25,000 worth of instant prizes simply for playing the game and grabbing the right EZ-Open can. Launching today in conjunction with retail availability of the EZ-Open cans, the Chicken of the Sea Pull It Off Game and Promotion features a virtual “kitchen” setting in an online game where players try to grab a Chicken of the Sea can as it revolves on a Lazy Susan table – but only EZ-Open cans will open in the game, as the other cans strain in vain.

Consumers are able to play once per a day and have three chances to grab the EZ-Open can for a chance to win instant prizes. Prizes will be offered in the form of mobile-friendly digital gift cards. For those who don’t win a cash prize, a healthy recipe will be offered to whet their appetites.

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