Beneli AB - Smart labels and self-adhesive solutions

Beneli AB is owned and controlled by the Eliason family, and produces high-quality labels, tailor-made technical smart solutions and labels with NFC and RFID technology.

Beneli is at the forefront of technical know-how and has wide knowledge of adhesives for different surfaces and environments. Our broad competence in graphics and technical makes us unique by offering a tailor-made total solution to each individual need. Beneli is certified for ISO 13585 and ISO 9001 and has a cleanroom ISO class 8 in the production.


A big issue today is tampering and counterfeiting, and it affects all markets from bags and accessories to beverage, food and medical products. Manipulation of, for example, medical products, where the content is changed, can have devastating consequences and there is a great need of security verification in many industries. Counterfeited products are sold for about $600 billion a year worldwide, with phoney medical products accounting for about $140 billion.

There are solutions for securing a product's authenticity and more and more manufacturers worldwide use security labels and security seals to protect their products from tampering and counterfeiting. There are security solutions with VOID adhesives but also with NFC technology and we at Beneli have several different solution to offer for each individual need.

For example, with the tap of your mobile phone, the NFC tag connects your product directly to end users and creates a direct dialogue between your brand and the consumer. A NFC tag can identify a product's or package's sealed or opened status (a two-state ID that changes when the seal is broken) to support product safety along the supply chain to possible tampering. The tags are thin and flexible and are easily integrated with the product label.

Together with the security function, NFC tags can provide information such as brand communication to build brand loyalty, share recipes and personalised information but also collect buyer behaviour. Each tag has a unique ID and the information can be changed during the products entire life cycle.


Many company processes (e.g. inventory, order of goods or register packages during the transport chain) demands a substantial number of people. To use RFID technology for traceability results in, for example, dramatic reductions in out-of-stock items and extraordinary improvements in inventory tracking and work-in-progress processes as well as significantly more reliable tracking of a package from the supplier to the end destination. Time reduction for making inventory is significant.

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