Essentra created its Golden Ratio Pack to demonstrate the company's wide-ranging capabilities. Designed to highlight seamless packaging from concept to manufacture, this encompasses seven different cartons and a variety of labels.
The cartons are structurally interesting, and range in shape from square to triangular to hexagonal, showing off a range of textures and features such as foiling, embossing, debossing, soft-touch varnishes, pearlescent inks, window patching, and matt and gloss finishes.
Each carton also contains a product with premium labels attached to illustrate the company's labelling capability for luxury and personal care products, including leaflet labels, wrap labels, peel-to-read labels, control seal labels and piggyback labels.
Essentra's ability to layer security features is also demonstrated on the Golden Ratio Pack, which contains fine-line print, numismatics, microtext, UV ink and Patron Taggant ink.
All of this packaging technology was created through Essentra's Design Hub. This uses a design-led approach to problem solving, combined with expertise in structural packaging design and technical expertise, to meet a range of challenges. The Design Hub combines blue-sky thinking with the technical expertise of the company's development team to deliver outstanding packaging that stands out on the shelf.