Berlin Packaging Provides Retail Traction to Beverage Startup with Embossed Tire Tread Bottle20 July 2015
Berlin Packaging Provides Retail Traction to Beverage Startup with Embossed Tire Tread Bottle
Old is new again for CideRoad, a re-imagining of switchel, one of America's oldest beverages. CideRoad (pronounced SIDE-road) has taken on the task of reintroducing America to the refreshingly healthy blend of water, apple cider vinegar, maple syrup and ginger that is as old as the American Revolution.
As a beverage startup, CideRoad needed to make a splash at retail. The company's owners approached Berlin Packaging with the task of creating a glass bottle that would provide a safe and convenient drinking experience, allow for easy pouring, and establish the brand distinctively on grocery shelves.
Using CideRoad's truck emblem for inspiration, Berlin responded with a 270 gram, 100% recyclable glass container that suits the traditional nature of switchel, but with a modern twist: it features a custom-molded tire tread embossment encircling the bottle top-and-bottom. The innovative design provides an easy, reliable hand grip while reinforcing the brand personality.
A 38mm opening, capped by a domestically-sourced stock closure, completes the package. The result is cost-effective, appropriate to the historic, rural aspect of switchel -- yet achieves all the beverage maker's marketing objectives.
CideRoad's all-organic product, in blueberry, cherry and original flavors, has quickly gained distribution in natural food markets and specialty retailers.