Most UK shoppers want to take their groceries home in paper-based packaging, according to a YouGov poll.
In a survey of 2,289 people commissioned by the Confederation of Paper Industries (CPI), 57% of participants per cent expressed a preference for the wood-pulp-derived material over plastic alternatives. London was the most enthusiastically pro-paper-packed region, with an approval rating of just over 60%.
Just under half of respondents, meanwhile, indicated that, with all other factors being equal, they were more likely, or much more likely, an item if the packaging was paper-based.
"The findings of the YouGov poll indicate that paper and corrugated remain the most popular form of packaging for consumers in the UK," said Andy Barnetson, CPI's director of packaging affairs. "However, the corrugated industry must keep building on this significant public support by continuing to put the consumer at the centre of everything it does."