Tulip Ltd first to market with chilled, gas flushed, label re-sealable packaging in bid to help reduce food waste.5 August 2015
Tulip Ltd first to market with chilled, gas flushed, label re-sealable packaging in bid to help reduce food waste
Tulip Ltd is the first UK manufacturer to offer a chilled, gas flushed, label re-sealable packaging format, which it believes will help in reducing food waste.
The new packaging should make it easier for consumers across the country to use just the right amount of chilled cooked meats they require at any given time, in an easy to use format.
Matt Richards, Tulip's Packaging Innovation Manager explains; "We believe we're the first UK food manufacturer to offer a label re-sealable, gas flushed, chilled packaging format which we're confident will prove a huge success with busy consumers, as it offers them a convenient way of using just the right amount of product they need at any given time, they can then re-seal the pack for later use.
"The new packaging is convenient and simple to use, it should help to reduce food waste as traditionally consumers discard original packaging once it has been opened recovering unused product with film wrap and, invariably, forgetting to note the use by date. With the new format the use by date remains clearly visible, allowing consumers to make an informed choice and taking the guesswork out of whether they should use the rest of the contents."
Andy Wright, Tulip's Corporate Responsibility manager added "We've made a commitment as part of our corporate responsibility plan to tackle supply chain food waste. This project is a great example of us delivering on that commitment."
Commenting on Tulip's initiative Dr. Richard Swannell, Director Sustainable Food Systems WRAP said, "Food packaging has two important roles, to protect food in transit and to help prolong the life of the food within. This second function is important, and the new initiative from Tulip shows how innovative packaging can help give shoppers as much time as possible to eat food, by helping it stay fresher for longer."
Tulip's re-sealable packaging will be initially used on their Co-op customer's Wafer Thin 380g Cooked Ham and Wafer Thin 380g Honey Roast Ham which will be available in hundreds of Co-op stores across the country and is set to bring real point of difference to the chilled, cooked meat category